Many people and companies are exposing themselves into the blogging world of technology. They use this form of technology as another way to grab attention. For many companies, they have a tab for blogging under their website to give customers the inside scoop. Take Extreme Endurance for example, which is a company that produces products to improve athletic performance. (http://xendurance.com/blog/)
On their website, they include different details about the company, including the products, the science behind it, and the athletes involved. However, one component that allows customers to feel extra connected is through the blog that is set up by their athletic admins. Through this page, the athletes are able to share their experiences in Ironman, marathons, etc. Particularly, athlete Tam did a blog on her first Ironman and explained where she ran into troubles, including with her equipment and physical abilities. It also shared photos and personal insights.
Although this blog is aimed more towards personal experiences over the actual product, I think having this option for customers will really help them relate to whether or not the product will be suitable for them. The blog puts this in real perspective rather than just information that customer’s may be skeptical about. This blog also provides a lot of supporting evidence and elaborate details for customers since they want them to believe their stories are real and not just made up. This way it makes them very creditable and reliable.
In general, this is a great perspective for a new starting company idea like myself because it allows me to know see it from the customers side – what I would want to see from a reliable company. This blog that Extreme Endurance sets up a relatable and trustworthy connection with their customers, which is what I will want to be looking for.
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